A robust brand identity

Through the phases of our lives, we have been dependent on our families or peers, for peace. However, only with time did we realise that peace lies within oneself. It is nestled in our innate being that we are constantly exploring. An identity that helps us become healthier and happier, all at once.

A Sanskrit prefix for the ‘Self’, Svā addresses the inner selves of customers, reminding them that their happiness is associated with good health and well-being.

Highlighting the uniqueness of each individual, the brandmark is made using various shades of green, yellow, and orange. The vibrant colours of the brandmark represent the fun side of the Brand, as its nomenclature abides by its maturity.

Building new design language

We created a fresh visual identity and architecture with an innovative approach for the product packaging. As the brand is lively and young, we incorporated human vectors with distinct characteristics like shapes, patterns and font styles, resonating with the properties of the product to enhance the visual appeal. The choice of bright and funky colours adds a youthful and energetic personality, aligning with the brand’s positioning.

Additionally, the use of illustrations to share information about the product and its benefits enhances customer understanding and engagement with the product.

We also introduced an arched window inspired by the shape of our gummies . This arc shape became an asset that added to the cohesive yet versatile design language of the brand. This design architecture of illustrations has been extended to the brand and product communication maintaining cohesiveness.

Wellness is ‘Yours to Keep’

As a wellness brand of health gummies, we wanted SVA to provide more than just a solution to everyone’s health problems. We wanted it to be a partner that walks the journey of life with the consumer.

With 7 different gummy products for kids and adults, we were able to position and communicate SVA as a brand that’s ‘Yours to Keep’