‘Neo' means new in greek

As a common ingredient across various cuisines, flour provides structure in almost all dishes. Cassava flour serves as a great gluten-free alternative to regular flours in the market. Since there is a wide variety of vegan and gluten-free alternatives in the market, there was a need to stand out from the rest while communicating the benefits of this 'new-age flour'.

The Neo brand mark for new-age flour

With this in mind, we designed a brand mark that would best represent the new-age flour. The leaf in the brand mark symbolises the freshness of the ingredients. Earthy colours are resonant throughout the packaging design. The subtle yet neutral colours are resonant throughout the packaging, keeping the product in mind. There is a hint of freshness with a touch of green in the packaging. To keep things real and transparent, there is a small window to peek into the goodness inside.