A continuous line of growth

The LEAD - Leading >>Extending >>Evolving

The SatSure brand mark reflects renewed purpose, strategy, voice and culture of the Brand. The design and architecture of the SatSure brand mark is inspired from a HYPHEN (a Link), termed as the LEAD for us.

We have extended this LEAD to form a continuous line that becomes the base for constructing the SatSure typeface 'SATMATI'. With precise widths, balanced heights and perfect semicircles we form and house the brand mark that is futuristic and robust by nature, evoking precision, intelligence and assurance.

The LEAD moves away at the middle stroke of the last letter 'E' in the brand name. This movement, while retaining parental characteristics of the brand, converts as a link that connects two or more parts to every other line of business that would form up of a diverse and larger ecosystem as SatSure keeps growing. This LEAD with changing colors in the SATSURE 'E' will conceptually align with what each of the business does and yet, will pass on key attributes and DNA of the Master Brand.

Driving larger impact

The new branding was launched in May 2023 along with unique identities for its sub-Brands – Sparta, Sage and Skies. These brands are helping create impact in the fields of agricultural finance, data accessibility and sustainable infrastructure. Along with a truly usable identity, we have created tools to take them forward through operational and functional shifts. And above all, we’ve tried to position them to have greater relevance on a global scale as the brand continues to grow.