Dadvice

by Motilal

Market Communication, Film & Motion

Dad Knows it All

Motilal Oswal’s Father’s Day campaign, titled ‘Dadvice,’ takes a quirky yet insightful approach to explaining investment fundamentals. The concept creatively links typical fatherly advice with investment lessons, making financial wisdom more relatable and fun. In three short, engaging films, each featuring an investment lesson, the campaign emphasises the importance of long-term thinking, owning the best rather than the most, and making decisions based on personal judgment rather than trends. The films blend humour with practicality, celebrating the life lessons fathers impart in life and investing.

Bringing Dadvice to Life

The narrative unfolds through three relatable scenarios: a girl regrets impulsive decisions after a breakup, a shopkeeper realises the value of offering what’s needed over quantity, and a man struggles with jumping on bandwagon. In each situation, the characters reflect on how their fathers’ advice about thinking long-term, prioritising quality, and avoiding herd mentality resonates with their personal choices. Through these scenarios, the campaign portrays the timeless relevance of ‘Dadvice’ in both life and investment decisions.

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