You Make Us

by Daimler Truck

Branding & Identity, Market Communication

You make the difference

A global pioneer constantly thriving towards innovation and reinventing a new way forward. Daimler Truck strongly believes what truly unites them across divisions and brands are not just their customers but also their employees - A global workforce persistently delivering the best to keep the world moving.

You make us

An international drive initiated by Daimler Truck for its people, who make a difference and are unified by a common sense of purpose. Leading a far sighted vision, they make the brand grow, innovate, diverse, sustainable, and international, all along making a difference.

Keeping the world moving

Acknowledging the driving force at Daimler Truck, the campaign was extended and exhibited at the newly launched R&D Centre. Escalating manpower and invariably inspiring them towards sustainable culture, advancing individual strengths, and promoting synergy.