Daimler Truck

Publication

Dashak of Milestones

With more than 50,000 domestic truck sales to launching a special reefer truck for vaccine delivery, the 'Dashak' of BharatBenz was woven around many such milestones and this journey of BharatBenz itself has traversed across roads of success.

Dash of creativity to 'Dashak'

So how does one encapsulate the essence of an entire decade and yet make it memorable? To celebrate Dashak, we worked with the brand to create a journey book as a walk down the memory lane to portray the 10 glorious years of BharatBenz in India.

As a memento, this journey book was crafted, designed and produced to give it a premium look and feel to ensure that the events looked larger than life.