When simplicity meets sustainability

A community driven initiative, The Barnyard is a contemporary destination that thrives on its simplicity and self-sustainability. It offers its patrons the opportunity to reconnect with the environment and form a relationship with nature. As a serene destination, The Barnyard is home to a diverse and organic experience; something that the daily hustle might keep you barred from. A holistic location, The Barnyard would include all facilities of recreation, possible in the countryside without hampering the delivery of a unique experience.

A dynasty in itself

The brand mark becomes is a representation of the feeling that a brand propagates amongst its stakeholders. Hence, to keep the simplicity of The Barnyard intact, we created a mnemonic of the initials ’T’ and ‘B’. We placed this mnemonic at the centre of a circle, ensuring that it resembled a sigil. The insight behind this was to create an identity for the landscape and associate it with richness, like a powerful dynasty. Such dynasties from history were represented by their sigils and thus, this became a fitting move for the representation of the project.