Building on the truth

‘Vérité’ means truth in French, and truth is the most important virtue of any establishment. Being truthful paves way for building trust and makes room for a relationship to grow and bloom. For a Brand that is geared to solve actual on-ground problems from start to finish by providing development management solutions, it is integral for it to be perceived as honest and true.

A well-rounded design

A honeycomb is a geometric structure that minimises the amount of material used. Its fundamental shape, a hexagon is known to have the most structural integrity. For Vérité Realty, we built the Brand identity and communications keeping in mind their core value. A Brand that stands for durability and integrity, the hexagonal design seemed fitting for the Brand mark. When we think of home, we feel warm and happy; we feel yellow. It is a hue that represents warmth, pleasure, positivity, and freshness. Therefore, the Brand colours revolved around the different hues of yellow.

Development management is a holistic process. It includes almost all key responsibilities, from design and construction to sales and marketing. It brings together different aspects required to transform a real estate asset. By 'connecting the dots across various parameters, the Brand becomes a wholesome entity'.