Parushyum

by Motilal

Market Communication, Film & Motion

Cultural Wisdom Combating Contemporary Challenges

This Paryushan, Motilal Oswal reflects on the wisdom ingrained in Jainism, illustrating how core values like patience, forgiveness, and gratitude can help address today’s challenges, such as climate change and healthy living. Through the importance of intergenerational respect, the narrative emphasises how traditional teachings provide practical solutions to modern issues. The film highlights the ever-lasting relevance of ancient teachings, showing how cultural heritage can guide us towards a more conscious and sustainable future, making a compelling case for how these values are key to positive change.

Guiding Generations Towards Sustainability

In the narrative, young Sam learns timeless lessons from his grandmother, who skillfully connects Jain principles to modern-day issues. As Sam absorbs this philosophy, the narrative underscores the importance of living consciously and fostering gratitude, ultimately highlighting how these teachings can lead to a brighter, more sustainable future.